IMPLEMENTASI BUSINESS MODEL CANVAS PADA UD MAKMUR MANDIRI

<em>Business model Canvas (BMC) or Business Model can simply be interpreted as the process of how companies create value and benefit from it creates on an ongoing basis. BMC is a tool developed to help business organizations budding entrepreneurs map analyze their models. transforms complex concept into simple one that displayed single sheet canvas containing plan with nine well-integrated key elements including internal external strategy analysis. This study aims formulate determine in effort develop using at UD Makmur Mandiri Semarang.The method analysis this research descriptive qualitative research. The data collection used library direct by means observation, interviews, documentation. results are form table which contains elements, namely Customer Segment, Relations, Channel, Revenue Structure, Value Proposition, Key Activities, Resources, Cost Partners. In addition, SWOT was also presented based Table, provide input for formulating its ideas, creating benefiting basis managing business</em>